I travel with my keyboard a lot, and I don't know if it's just me, but I tend to damage my USB cables for my keyboard pretty often. I wanted a better quality cable, and I figured this was worth a shot. I'm happy with my selection.The cable is very well made. The rubber sheath feels durable but flexible, and the aviation style connectors are top notch. The length with the cable fully coiled is still almost 3 feet and probably 5 feet stretched out. It's a good length for most users. It looks great, and it works great.It's an inexpensive upgrade for any keyboard with a USB-C connection, and I'm very happy with it.